The sudden downfall of FBA Brand Builder (FBABB) has left hundreds of clients and employees in shock. Once marketed as a promising mentorship program for aspiring Amazon sellers, the company’s abrupt closure has now triggered legal actions, financial losses, and growing concerns about its business practices.
The Rise and Fall of FBA Brand Builder
Founded by Darren Campbell, FBABB positioned itself as a premium training program for entrepreneurs looking to launch private-label brands on Amazon. Clients paid thousands of pounds—some as much as £6,500—for access to mentorship, training materials, and step-by-step guidance on building a successful FBA business.
However, in early 2024, cracks began to show. Reports surfaced of unpaid employees, delayed mentorship calls, and the sudden removal of program materials. Then, in March 2024, Campbell announced that FBABB would be shutting down, leaving clients with no access to the resources they had paid for.
Many FBABB clients are now speaking out about their experiences, with some admitting they invested life-changing sums in the program. One client revealed, “I almost remortgaged my house to afford this,” highlighting the financial risk many took in hopes of launching their Amazon businesses.
In January 2024, clients noticed that access to FBABB’s core training materials had been revoked, supposedly for a “freshen-up” ahead of a relaunch in 2025. However, with the company now closed, those resources have not been restored, leaving many feeling scammed.
Behind the scenes, FBABB was reportedly struggling with internal issues. Key staff members allegedly went unpaid for months. Scheduled mentorship calls were canceled without explanation, and many clients claim their messages and complaints were ignored.
Adding to the controversy, the U.S. Patent and Trademark Office suspended nearly two dozen trademark applications linked to FBABB after identifying “improper submissions” from clients following the program’s guidance. This has left many entrepreneurs in limbo, unsure of how to proceed with their brand trademarks.
As frustration mounts, Belfast-based Phoenix Law has stepped in to launch a group action lawsuit against Darren Campbell and FBA Brand Builder. The firm is representing affected clients who believe they were misled and financially harmed by the program.
In a statement, Phoenix Law emphasized its commitment to seeking justice for those impacted by the company’s sudden collapse. The legal action could lead to compensation for clients who invested large sums in FBABB’s mentorship.
The downfall of FBABB serves as a cautionary tale for those looking to invest in online business mentorship programs. While Amazon FBA remains a legitimate business model, the rise of expensive coaching programs has created opportunities for unethical practices.
For those affected, legal action may provide a path forward. But for future entrepreneurs, this situation highlights the importance of thorough research, due diligence, and skepticism toward programs that require significant upfront investments.
As developments unfold, the case of FBABB will likely continue to spark discussions about consumer protection, business coaching transparency, and the true cost of “get-rich-quick” mentorship programs.
